The Hunger Games star Liam Hemsworth signed with Bench as its newest international endorser, Ricky Lo of The Philippine Star confirmed.
Liam Hemsworth will join A-list stars such as Joe Jonas, Bruno Mars, Michael Trevino (Vampire Diaries), Lucy Hale (Pretty Little Liars), David Archuleta and K-Pop superstars Siwon and Donghae as the global brand's recently acquired international models. The report also stated that Bench big boss Ben Chan was in Los Angeles last week to finalize the contract with Liam Hemsworth and to supervise the pictorial for the bench posters and billboards.
Liam is the youngest of the three Hemsworth brothers in Hollywood, the other two are Luke and Chris Hemsworth, the latter playing the titular role of Thor in The Avengers. Before starring as Gale Hawthorne in the hit film adaptation The Hunger Games, Liam starred together with Miley Cyrus in the 2010 film The Last Song. Miley and Liam are now engaged.
Before Liam Hemsworth was confirmed as a new Bench endorser, it was also reported by Ricky Lo's Funfare that a K-Pop superstar will join the rest of Bench global endorsers. The clues, including the picture posted in the site pointed to Lee Min Ho. With more and more big stars signing up for Bench, the competition is just getting hotter as rival Penshoppe is also acquiring equally famous celebrities for their campaigns.
