PinoyPundit earlier received an email from the Vice President of Bayo, Ms. Lyn Agustin, to reveal the full phases of their “What’s Your Mix” campaign to eradicate further confusion on the true message of the said campaign.
Here’s the full context of the email:
Dear Sir / Ma'am,
We appreciate your feedback about our most recent ads. With the different variations and suggestions made by the public, we have decided to reveal the rest of the campaign, as a way of shedding more light on the issue.
It was meant to be a three-part series rolled out over the next few months with the intent of celebrating nationality, heritage and personality mix.
Unfortunately, the message got lost along the way. Despite this, we at BAYO, will continue our 20-year tradition of celebrating the diversity and uniqueness of every Filipino.
Thank you for your time.
Sincerely Yours,
Lyn Agustin
Vice President, BAYO
The campaign has been very controversial and even made it to different social media sites as the public made memes out of the published ads. Bayo immediately apologized for the confusion that the ads brought to the masses.
The photo above, which was attached in the email, reveals the full phases of the campaign. Only the first photo was ever published. The second and third photo however are still to be produced as noted.
