San Francisco, CA (AHN) – The world’s biggest chipmaker closes the door on “Intel Inside,” announcing Thursday it will ditch its 37-year-old logo and well known tagline as part of a rebranding emphasizing its shift in focus toward consumer products.
The original Intel logo, featuring a lowered “e,” will now be subbed by one showing an oval swirl surrounding the company’s name. “Intel Inside” will be replaced with the phrase, “leap ahead.”
